Koultoura

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I just heard crazy rumour that Apple spends zero amounts for advertising. It looks like good management people from the company sends free stuffs to production houses to use in their movies as much as they need. Hmm, zero budget, huh? That reminds me of one cafe that does the exact thing; Koultoura, a relatively new trendy cafe in West Jakarta area.

Unlike other restaurants or cafe, which try to attract attention by giant opening parties and strange promos, Koultoura simply takes over the Instagram and start posting delicious pictures of Italian pasta, green tea latte, and Chicken Gordon Blue. You know how many likes you can get with #foodporn. Just a few months after that, the cafe becomes huge. People come and go taking pictures like crazy and join their photo competition in order to get free cappuccino. Famous food bloggers giving reviews for Koultoura (mostly positive, though I have read some bitter experiences). In short, the cafe owes its delirium success to Instagram. Zero advertising budgets!

However, along with those new-found popularities, huge responsibility also handed to Koultoura. Now, people critically observe the foods, the atmosphere, and the service. Every single thing is an issue. The pressure is higher than ever, just like Apple. The question is; can Koultoura lives up to our expectations? Like usual, I come down there with a few friends myself to find the answer. Continue reading

Union

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I remember vividly how crazy people become when someone mentioned ‘red velvet’ two years ago. Yes, the cake used to be a symbol of Jakarta’s trendiness, urbanism, and exotic unexplainable taste (back then cream cheese was just a strange material to use).

Among many cafes that offered red velvet, Union rose above them easily and claimed the title of ‘Best Red Velvet in Town’. And it’s not an empty talk; they indeed have the best red velvet in town. Their cakes are wonderfully made with delicious cream cheese, bitter rum and crunchy sweet peanuts. It’s just one of the most wonderful red velvets I’ve ever eaten.

Now, I am sitting in this small wooden table with my friends, staring at this poor white paper, as tablecloth and wondering where the hell are those good memories? Continue reading

Pizza é Birra

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I dreamed about eating a huge plate of pizza last night. It tasted like Pizza Margherita with bold red tomato sauce as base, melting buffalo cheese (!) and some kind of olive leaves, but  they tasted really fresh, sweet, and kinda like meat instead of leaves for some strange reasons. The dough was sticky, crispy, thin, chewy, gummy, and danced in my mouth like crazy Vegas showgirls. I woke up in my bed literally panting for relieve. That’s why I abandon my food schedule and show up in front of Pizza é Birra, one of the hippest pizzerias in the city.

É Birra has been sparking controversies among food writers, bloggers, and even basic food lovers. Some call it a ‘total disappointment’, both in presentation and taste (my sister is one of them). Others claim é Birra has given a tad of fresh air in boring Indonesia’s pizza world, which is dominated by two giant franchises; Pizza Hut and Dominos. I, for one, don’t give a single shit and keep on daydreaming about thin chewy dough and buffalo cheese. 

Calling é Birra beautiful is an understatement, the restaurant is a pure definition of modern urban interior. Standing proudly in the middle of giant fish pond in form of white modern gazebo, é Birra craves for anyone’s attention. Half of the gazebo is used for Kitchennete, a spanish-western-asian fusion restaurant specializing in dessert bar (we are going to talk about  that later). Even though relying on outdoor beauty, é Birra also provides indoor section with crazy flag decoration from all over the world, World Cup screening in flat screen TV, and warm romantic lights.  Continue reading