Kitchenette

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Christmas is right around the corner and it is no surprise my friends and I decided to celebrate it a little bit earlier with nice dinner at Kitchenette. Located in the middle of giant artificial park complete with small pond to give the restaurant a Zen-like atmosphere, Kitchenette is just fabulous. It is a perfect Gourmet restaurant for youngsters. The atmosphere is chic without overused acoustic music or overly loud electro beats that are just too much, even for 18-year-old smartphone-wielding group of teens.

I instantly fall in love with crystal clear rooftops with plastic plants hanging around, providing good lighting for my Instagram feed or/and my blog. It can be a little bit hot during the day though, so be careful with timing. The back of the restaurant is not bad, even though its quite gloomy with small yellowish lamps as the only source of lighting and 3 giant window panes providing good, but limited, natural lighting.

After deciding where we want to seat (at the back of the restaurant, near the kitchen), the staffs hand us three pieces of brown cartons which turn out to be menu ‘books’. Each carton has elegant typography describing Kitchenette’s signature dishes, but they show no clear pictures whatsoever. We end up stumbling around, trying to guess what the dish looks like. Even though it is not a really big deal, it can be quite annoying sometimes. I think it is time to change into a real menu books, Kitchenette!

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Quick Review – Popolamama

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As holiday season is approaching its undeniable ending, hanging out together with my friends proved to be more difficult than usual. I have to accept that I am going to have a solo lunch today at this new restaurant called Popolamama. What a shame, I know. To my surprise, not many people have heard about this new Japanese Italian fusion restaurant before. Opening up first in Grand Indonesia, Central Jakarta, Popolamama quickly gained some of the city’s most influential food writers attention and in the blink of an eye, it has opened another branch in West Jakarta, which is also the one I visit for my first ever solo lunch. A risky yet brave business move… Continue reading

Koultoura

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I just heard crazy rumour that Apple spends zero amounts for advertising. It looks like good management people from the company sends free stuffs to production houses to use in their movies as much as they need. Hmm, zero budget, huh? That reminds me of one cafe that does the exact thing; Koultoura, a relatively new trendy cafe in West Jakarta area.

Unlike other restaurants or cafe, which try to attract attention by giant opening parties and strange promos, Koultoura simply takes over the Instagram and start posting delicious pictures of Italian pasta, green tea latte, and Chicken Gordon Blue. You know how many likes you can get with #foodporn. Just a few months after that, the cafe becomes huge. People come and go taking pictures like crazy and join their photo competition in order to get free cappuccino. Famous food bloggers giving reviews for Koultoura (mostly positive, though I have read some bitter experiences). In short, the cafe owes its delirium success to Instagram. Zero advertising budgets!

However, along with those new-found popularities, huge responsibility also handed to Koultoura. Now, people critically observe the foods, the atmosphere, and the service. Every single thing is an issue. The pressure is higher than ever, just like Apple. The question is; can Koultoura lives up to our expectations? Like usual, I come down there with a few friends myself to find the answer. Continue reading