Union Deli

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Knowing one’s weakness is the key to gain victory. That is the absolute rule of war… and restaurant business.

Union has been strolling around everyone’s face in the culinary business by claiming the crown for best bakery in Jakarta; the jewel is undoubtedly their glorious Red Velvet Cake. However, they still fall behind to the likes of Collete and Lola in terms of money-making. Why? The reason is simple; they don’t have enough stores.

Union had 2 notable spaces and the most famous out of the two is located in Central Jakarta, in a mall called Plaza Senayan (the other one is in most western part of the city, which no one really cares). A great place to meet expatriates, desperate rich housewives who are looking for fun with their frenemies, and a bunch of teens seeking the next hip place to hang out (I shamelessly get into this third category). Still, it is not the best place to sell cakes.

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Union

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I remember vividly how crazy people become when someone mentioned ‘red velvet’ two years ago. Yes, the cake used to be a symbol of Jakarta’s trendiness, urbanism, and exotic unexplainable taste (back then cream cheese was just a strange material to use).

Among many cafes that offered red velvet, Union rose above them easily and claimed the title of ‘Best Red Velvet in Town’. And it’s not an empty talk; they indeed have the best red velvet in town. Their cakes are wonderfully made with delicious cream cheese, bitter rum and crunchy sweet peanuts. It’s just one of the most wonderful red velvets I’ve ever eaten.

Now, I am sitting in this small wooden table with my friends, staring at this poor white paper, as tablecloth and wondering where the hell are those good memories? Continue reading