Sumoboo

IMG_2414 copy

Sumo Boo is exploding like a small sized nuke these past few months. I don’t know whether its because shaved ice based dessert is so popular these days or Sumo Boo’s signature dog shaped ice cream that’s just so Instagram worthy. Whatever it is, the line outside its newly opened cafe in Taman Anggrek Mall is simply crazy, noisy, and very sensitive. A timid looking waitress is trying to calm the costumers in a futile effort while kids running around with their nannies attracting several raised eyebrows.

I squeeze into the line and say my name out loud to the waitress, she looks down and politely say I need to wait for a few minutes. When I ask her how many people left before my turn, she looks up apologizingly and says nine more people. Nine! I brace myself for 30 boring minutes staring at lucky people in their small seats enjoying shaved ice and something like a hotdog.

Fortunately, my stare strategy works. People quickly come and go, acknowledging the impatient line waiting for their seats like a bunch of hungry ogres in Peter Jackson’s The Hobbit. Before I know it, the waitress calls my name in panic and point at small seat near the entrance. Not the best seat in the house, but this is not the right time to complain about anything. Continue reading

Advertisements

Koultoura

IMG_2373

I just heard crazy rumour that Apple spends zero amounts for advertising. It looks like good management people from the company sends free stuffs to production houses to use in their movies as much as they need. Hmm, zero budget, huh? That reminds me of one cafe that does the exact thing; Koultoura, a relatively new trendy cafe in West Jakarta area.

Unlike other restaurants or cafe, which try to attract attention by giant opening parties and strange promos, Koultoura simply takes over the Instagram and start posting delicious pictures of Italian pasta, green tea latte, and Chicken Gordon Blue. You know how many likes you can get with #foodporn. Just a few months after that, the cafe becomes huge. People come and go taking pictures like crazy and join their photo competition in order to get free cappuccino. Famous food bloggers giving reviews for Koultoura (mostly positive, though I have read some bitter experiences). In short, the cafe owes its delirium success to Instagram. Zero advertising budgets!

However, along with those new-found popularities, huge responsibility also handed to Koultoura. Now, people critically observe the foods, the atmosphere, and the service. Every single thing is an issue. The pressure is higher than ever, just like Apple. The question is; can Koultoura lives up to our expectations? Like usual, I come down there with a few friends myself to find the answer. Continue reading

Washoku Sato

IMG_1477

In order to be successful a restaurant needs to have two aspects; a good place (means location) and a good food. Usually, there is only one dominant aspect between the two, but that’s more than enough to create enough hype for a short period of time and figure something out. Washoku Sato doesn’t have any of those.

Located inside Central Park Mall in West Jakarta, right besides one of the hippest bakeries in town, Tous Les Jours. Washoku has to suffer being ignored by hungry bakery lovers and deal with bad lighting and fake sakura (cherry blossom) tree. To make things even worse, Sushi Tei is right one level below the restaurant, creating perfect disguise and even more ignorance from customers.

To be honest, I didn’t realize Washoku exists either, I usually walk right to Starbucks or Tous Les Jours or it’s eternal nemesis, Sushi Tei. Today, I am suddenly feeling awkward force forcing me to turn around and face giant transparent kitchen with chefs hanging out and cutting sushi. My curiosity is taking over me and before I know it, my sister and I are already sitting with giant menu books in our hands. Continue reading